Ben & Jerry’s: “Wanna Spoon?”

In this delicious social media campaign Ben & Jerry’s are helping new friendships to be formed. Their new “Wanna Spoon?” app searches through Facebook profiles to find interests that you may have in common with someone. Whether it may be a shared love for bacon or The Presets, the app connects the people and offers them a coupon and chance to try Ben & Jerry’s Greek Yogurt together. Check out the ad here!

LISTERINE: Bad Breath Campaign

Listerine took over the streets of Hong Kong to launch their brilliant promotional campaign. With a cheeky twist on a flipbook they successfully increased brand awareness and redemption rates.Click here to see the campaign in action.

Fantastic Delites

In July, Fantastic Delite’s took an experiential marketing approach to engage customers. It was so simple yet so fun and effective. The “Delite-o-matic” vending machine was placed throughout Adelaide and tested just how far people would go for a free pack of Fantastic Delites. See the lengths people went to get their hands on a pack here!

Domino’s Crowd Sourcing Campaign

It’s an unconventional strategy but Domino’s has left it up to their consumers to run their new campaign, “The Ultimate Delivery Vehicle Project”. Domino’s has teamed up with Local Motors, a community-driven automobile designer and manufacturer, to create a pizza delivery vehicle based off of customers’ creative visions.

Domino’s simply provided customers with the following brief to drive their creativity: “the purpose-built vehicle should enable delivery drivers to do their jobs more efficiently, and be one they are excited to drive. It should also transport Domino’s products to maintain their temperature and appearance, inspire franchise owners to purchase the vehicle, and ‘prove to customers that Domino’s is absolutely fanatical about making perfect deliveries every time’. You never really know what is going to come from a campaign and Domino’s has solely left it in the hands of their consumers to decide this outcome for them.
See the campaign here!

Virgin Mobile: “Fair Go Bro”

Virgin Mobile launched their “Fair Go Bro” campaign in July, glorifying everyone to have a fair go in life, in particular Brad Pritt’s brother, Doug Pitt. You may ask why Doug Pitt…i’ve never even heard of him? Well this is exactly why they chose him. The brand is trying to steer away from the typical celebrity endorsed campaign. They have given Doug Pitt his own try at the A-list celebrity lifestyle, with his own entourage and all. Along, with their hilarious TV ads they have taken the next phases of the campaign to generate attention to the brand and campaign with an event held right here in Sydney where Doug and his entourage got a shot in the limelight.

Ocado’s “On the Go”: Virtual Retail Campaign

Here’s one campaign that is literally catering straight to the consumer. Too tired after work to go shopping for your groceries? Well, Ocado, the online supermarket, has solved all your problems with their new Ocado “On the Go” app. Consumers are able to whip out their smart phones and with the touch of a button can scan the barcode of a desired item from a interactive virtual fridge display and pick hourly time frames to have their groceries delivered to their front door.

Ocado has kickstarted their campaign by displaying their virtual supermarket walls in the UK’s Birmingham Bullring centre as well as Gatwick airport, surprising consumers with this exciting new experience. It all started with Ocado’s creation of their Korean related virtual store campaign in 2011, . Ocado believes that virtual shopping is the future of retail..what do you think?

Coca Cola Pavilion: Sometimes less is more, especially when it comes to branding. Coca Cola proved this theory with their innovative“Beatbox” Pavilion this year at the Olympics, designed by architects Asif Khan and Pernilla Ohrstedt. The company established the presence of their brand by placing their signature red and white colours on 200 panels that created an amazing interactive crystal-like structure, instead of plastering their logo everywhere.

This was a large-scale musical instrument that emitted sounds and music remixed by DJ Mark Ronson and singer Katy B. for Coca-Cola’s global “Move to the Beat” Olympic campaign. Lighting, sound, and sensor technology were integrated into the panels, which allowed the pavilion’s visitors to play music and sounds via their gestures and movements.

Inside the Beat Box was the “Aerial Dynamics” light installation made up of 180 mechanical and electronic bubbles. Interactive kiosks controlled the “bubbles”, which caused them to radiate red and white LEDs.

BMW Group Pavilion: BMW, the official automotive partner, created a beautiful two story structure elevated above the Waterworks River in Olympic Park. The British firm Serie designed the structure with a focus on sustainability.

The pavilion cooled itself by using the surrounding river water, which was then recycled back into the river via running waterfalls that cascaded over the lower level. In line with their sustainable structure, inside BMW displayed their energy-efficeint cars. Throughout the Olympics, BMW also provided 4,000 vehicles to transport athletes and officials.

Cadbury House: As the official lolly sponsor of the Olympics, Cadbury utilised three huge purple inflatable domes to create their activation in Hyde Park. Inside the massive structure visitors were able to sample delicious confectionaries, play games, have their photos taken, and much more.

Visitors used R.F.I.D. passes that allowed them to link to their email or Facebook account to send their photos to or “check in” at a certain area of the activation. They turned a regular hallway into an interactive haven, by allowing visitors to actually pen messages to athletes throughout the space.

Check out the 9 day build of the activation here!

Olympic Park Pavilion: Named the “Acer’s Journey”, this 1,200 square-meter structure contained a massive LED screen along the facade of this three story structure and offered visitors a unique engaging experience. Inside the Taiwanese PC company displayed their hottest and newest technology and products.

Once inside visitors received smart cards that allowed them to create a personal avatar and collect points from the various stations inside. To begin, they entered their cards into a reader at each station, once they collected 100 points they were able to go online and register their card to get the chance to win a tablet of their own.

One area, the “Fast, Faster, Fastest” challenge, flaunted Acer’s Iconia A510 tablet, which allowed people to control their avatar on a project race track and challenge their friends. Another area inside, was called the “Journey’s Sphere”, where visitors could use tablets to explore games and videos which appeared on a large globe.

McDonald’s Restaurant: McDonald’s received a lot of controversy this year for their involvement as the main sponsor of the Olympics and being a fast food retailer. However, this year they created their biggest sustainable restaurant in the world, with the ability to house 1,500 people and contained a 70 seat balcony in Olympic Park.

McDonald’s put a focus on not only their improved healthier menu but the sustainability of the building. Now that the games are over, McDonald’s will reuse 75% of the items in the restaurant, mainly redistributing the furniture and equipment throughout British outlets.

Panasonic 3-D Theater: Panasonic partnered with the International Olympic Committee and the Olympic Broadcasting Services to make the London Olympic games the first to be viewed live in 3-D! They built a 399 square meter theatre on the Olympic grounds that allowed visitors to view 3D footage of various broadcasted games, such as swimming and gymnastics.

In light of developing this effective overall campaign, Intel Corp. has recently caught on. This July 2012, Intel Corp. has established a new partnership with Pitchfork music festival (Chicago, USA) to promote it’s new Ultrabook computer, targeted to young adult consumers. For Intel’s marketing campaign they have chosen to incorporate music and in alignment with the Chicago festival they have aimed to target two demographics: music fans and gamers. This marketing campaign and partnership has incorporated music, technology, and gaming to reach all platforms: pre-event, digital and on-site.

To create this idea of an overall campaign and in order to generate the buzz on their campaign, Intel starts it all off in September in New York City with a PR focused event, Game Jam. This event will consist of teams of video game developers to successfully create a game within 48 hours and end with a post public party at some type of art gallery.

Next step of the campaign utilises the digital aspect and revolves around the creation of games based on the music of favourite artists, which consumers can play online at Soundplay.Pitchfork.com. This leads in to their on site activation platform where they incorporate the games with the Pitchfork SoundPlay Arcade. This area will consist of old school arcade games displaying the Ultrabook product where consumers can play the games.

To create this idea of an overall campaign and in order to generate the buzz on their campaign Intel starts it all off in September in New York City with a PR focused event, Game Jam. This event will consist of teams of video game developers to successfully create a game within 48 hours and end with a post public party at some type of art gallery. From the beginning to the end, Intel hopes to engage consumers every step of the way offering value not just to their company but to the consumers and festival as well.

360 Degrees Dome Project:
managed to offer an exciting new visual experience this year at Summadayze & Future Music Festivals. In association with the Sound Campaign, Pure Blonde presented festival-goers with a 3D, 360 degree dome for endless entertainment for their eyes and ears. Click here to check it out! Pure Blonde 360 Dome Project. Pure Blonde 360 Dome Project

3D Printing:
By using the technology of 3D print machines, you can create physical products that incorporate your own 3D designs. From shoes to engine parts, there are many possibilities to incorporate these 3D products into your event. This developing technology will allow you to add personal attributes to any product. Listen in as Lisa Harouni discusses dozens of different ways to use this technology and how it will start a manufacturing revolution!
Will you take advantage of this new technology for your next event?

Augmented Reality:
Ever think you would be shedding kilos via a virtual personal trainer? Well, The Creative Shop created an amazing virtual campaign for BUPA, to motivate Brisbane shoppers to find a healthier version of themselves. With a virtual Guy Leech directing shoppers through high and low intensity exercise regimes, shoppers were offered an exciting experience and new way to look at themselves AND the brand! Click here to check it out.

3D & 4D Mapping:
Want a new way to guarantee your product gets seen & make your event come alive? Look no further! Although, the idea of projecting images of products on buildings is nothing new…with new software and 3D & 4D technology you are able to not only display your product but also produce a whole new experience for your consumers. 4D projection takes image mapping to a whole new level by incorporating physical effects as well. Companies and artists all over the world have caught on to to this amazing technology.

See for yourself as Deadmau5 provides a soundtrack as Nokia takes over the London Millbank Tower to launch the Nokia Lumia 800. Deadmau5 Lights up London 4-D Style

In the simplest way to explain…RFID is an actual chip that sends out a signal that can be detected by various technologies. Now they have made their way into wristbands. These have become particularly useful in the music festival industry since it allows for less ticket fraud and much shorter line queues. They also offer attendees the chance to connect socially with each other and with bands through social media.

A ton of festivals today are encouraging their attendees to register their wristbands beforehand online. By registering the wristband you are able to link it to your Facebook page. Festivals then have various kiosks throughout the festival grounds where you can “check in” with your wristband and immediately your Facebook page is updated live to show all your friends what stage your at or what artist your listening to. This is not just beneficial for the attendees but the bands as well. It helps to connect a person with the band, letting them download tracks, and ultimately increasing their fan base. In order to ensure this massive social engagement, starting with people registering their wristbands, the festival’s are offering enticing benefits (free tickets, discounts, music, etc.).

Bonnaroo Music Festival (Tennesse, US) is a perfect example of utilising the RFID wristbands for the best experience. Upon arrival, through the portals, attendees were immediately checked in on Facebook letting everyone know they had arrived at Bonnaroo. With a total of twenty check-in portals located around the festival grounds, including near stages, at the cinema and comedy tents, and at the silent disco over 200,000 attendees had “checked in”. These portals also allowed attendees to take photos and post them directly on their Facebook page. Depending on what portal you checked in to near a certain stage, you received a Spotify playlist of the acts setlist. At the end of the day, appearing on your Facebook wall would be photos, check in’s, playlists, and a summary of every band you saw that day.

Along with the endless social media benefits you can reap from these trusty wristbands, they also offer financial benefits. Hate taking cash to a festival or worry about losing your card? Well, the latest development with RFID wristbands has made it possible for attendees to even pay with their wristbands, no cash needed. This may even lead to a future of cashless festivals ensuring the security of your wallet and no unwanted festival ATM charges.

Red Hot Chili Peppers
The Killers
Yeah Yeah Yeahs
Vampire Weekend
Band of Horses
The Bloody Beetroots
Kaskade
Animal Collective
B.o.B
Sleigh Bells
Foals
Alabama Shakes
360
Crystal Castles
Pretty Lights
Off!
Grinspoon
Against Me
Gary Clarke Jr.
Nicky Romero
Morgan Page
Every Time I Die
Delta Spirit
Childish Gambino
Me
Hunting Grounds
Jeff The Brotherhood
Death Grips
Adventure Club
Jagwar
Ma
House vs Hurricane
Avalanche City
Helena
Toucan
Nina Las Vegas
Sampology (DJ/AV Show)

Dates:

Friday 18th January – Showground, Sydney
Sunday 20th January – Parklands, Gold Coast
Friday 25th January – Showground, Adelaide
Saturday 26th January – Flemington Racecourse, Melbourne
Monday 28th January – Claremont Showgrounds, Perth

An internship is a great way for a student or graduate to gain experience in the field, and better yet – it gives you the ability to move freely around the entire business and truly find where you ‘belong’.

At Peer Group Media (PGM) our internship program provides access to all of our businesses departments and therefore a wider range of skills and experience can be achieved. Whether it’s PR, Commercial Rights, Client Services, Creative or New Media, there is something in it for everyone.

Here are some stories from existing interns at Peer Group:

Lisa Vote started an internship at Peer Group during her second year at uni. She felt the assessments and lectures were tedious, so made the decision to devote her energy into something real.

Working in the Commercial Rights department as an intern, she adapted to the environment and began to love working for the company. Her experience at PGM includes two outrageously brilliant Big Day Out National tours, and being involved in all Fuzzy events including Parklife, Harbourlife, and Field Day.

Lisa is still in the Commercial Rights team, although she is no longer an intern. Her career has seen her from intern, to Sponsorship Assistant, to Coordinator and now in her current position as Commercial Rights Executive. She is constantly setting goals for the future and can see herself as Manager of Commercial Rights someday soon.

Her advice to aspiring interns:
Be on time, be proactive, be passionate and don’t be scared to contribute. Set a goal and keep on working towards it, focus on the quality of your work and remember that presentation is everything.

(Lisa working as Sponsorship Assistant at Big Day Out 2010)

Carla Wainer began as a Sponsorship Assistant intern within the Commercial Rights department, where she gained insight to the world of festivals, in a different way than she usually had as a patron.

After four months, she was given the opportunity to prove herself as Receptionist. Now, she assists all departments and learns something new everyday. Without knowing the company from the ground up, you would miss out on key skills that could make your career.

Carla says ‘I’ve learned that you need all the basics before you can proceed to a higher level in any company. You have to be prepared for the best and the worst, get in there and do the nitty gritty and have fun doing it. Plus, the best thing about internships is that you can come in and show the company what you’ve got and hopefully get a job out of it. If you don’t, at least you have the experience you’ll need for the next interview!”

Her advice to aspiring interns is:
Be positive in your attitude, be professional and a smile goes a long way.
Your hard work will pay off, as long as you stick by your dreams and ambitions, you will succeed.

(Carla as Sponsorship Assistant at Parklife 2009)

Elle Benjamin completed an Advanced Diploma in Event Management in 2008. She started an internship at PGM straight away, not wanting to waste any time. During her internship in the Production Department, she gained experience working on accounts such as Toohey’s Extra Dry Uncharted, Big Day Out, and Bacardi Express.

Elle was then offered a job at reception where she was thrown into the deep end, but quickly learnt to swim. Six months later, she was promoted to Production Assistant, where she became a part of the amazing Production team.

Elle says “I’ve been here nearly a year and a half now and I have enjoyed every moment, there is never a dull moment at Peer Group”.

Henry Roberts began an internship in PR whilst he was completing a Bachelor of Music at the Australian Institute of Music. Henry wasn’t sure what he wanted to do, but knew he wanted to be in the Music Industry.

He says, ‘Peer Group is an all round Music Company’ which has allowed him to explore his passions in the industry.

After spending a couple of months in PR, he progressed to Artist Management for Parker and Mr French (another one of PGM’s companies), where he learnt the indispensable skills he now uses today. He has landed a job at Peer Group as a Client Services Executive for Major Label, a fresh new singles only record label, co-owned by General Pants Co.

Henry says ‘Peer Group is a great company with a great vibe and charisma I enjoy coming to work each day and I’m glad I stuck out my internship because I have been rewarded with my dream job.’

His highlight thus far, which he declares to be ‘the best day of his life’, was being sent to Big Day Out on the Gold Coast with Alex Don. This experience was a gift from Peer Group for their hard work throughout their internships. With a AAA pass, they were allowed backstage where they met the likes of The Temper Trap, Muse, Tame Impala and more!

Alex Don carried out an internship at PGM part time for 5 months. Working on accounts such as Toohey’s Extra Dry and Bacardi gave him the knowledge and skills to land a job working at Ogilvy as an Account Coordinator for American Express.

His highlights at PGM were organizing the Toohey’s Extra Dry Uncharted Competition and hanging out with bands such as; with Art vs. Science, Yves Klein Blue, Miami Horror and the Cassette Kids on the Bacardi Express photo shoot. Alex jokes, “The backstage pass to the Gold Coast BDO wasn’t too bad either.”

His advice to aspiring interns is:
Be organized, confident, and proactive and lastly, the best thing you can do is ask questions!

(Alex and Henry at Big Day Out Gold Coast 2010)

KIRIN PRESENTS GO FONT UR SELF* CHAPTER 4
AN EXHIBITION OF TYPE BASED ARTWORKS

FEATURING:

ABOVE / RAZA UNO / ISTAN SZUGYICZKY / SARAH A. KING / ADRIAN GRAY / BLENDS / PAUL NOLAN / MARIN HORIKAWA / SAYNT / TIMBA SMITS / SUPER EXPRESSO / YOK / ROB ABEL / HELEN MYCROFT

Typography is at the centre of our everyday lived experience. It gives us a voice to express ideas, tell stories or articulate meaning. Proudly presented by Kirin© GO FONT UR SELF* is back for another round with Chapter 4 arriving on Sydney, Melbourne and Brisbane shores in March and April 2010. The touring exhibition, which is a firm favourite in the wonderful world of type, brings you 14 artworks from the world’s most critically acclaimed typographers.

Outside the bounds of traditional typesetting, and beyond the scope of familiar media, letters can become the source of experimentation, taking on a personality of their very own. The restraints of legibility are loosened to the whim of illustrated characters, deconstructed forms or references to the vernacular.

GO FONT UR SELF* embraces letterforms as the inspiration for these works of art from international artists, designers and typographers. Whether it’s in the sweeping strokes and swashes or pixelated punctuation; the alphabet becomes the source for exploring lyrical modes of visual expression.

The GO FONT UR SELF* Typography Initiative is an ongoing showcase of typographic works presented by Kirin and produced by Peer Group Media.

HEADLINING ARTISTS:

ABOVE’ (CALIFORNIA, USA)
ABOVE has been creating public art since 1995. ABOVE is an international contemporary street artist who keeps his identity concealed and is widely known for his social and political stencils, wooden “arrow mobile” installations, and witty word play paintings. ABOVE started traditional graffiti of tagging freight trains in California in 1995 and moved to Paris at the age of 19 where he started painting his trademark arrow (pointing above all around the city). Since then, ABOVE has been consistently travelling around the world doing many large self-financed “tours” with each tour exploring a new medium or style of artworks.

YOK (PERTH AUS)
For some years now, the droopy eyes and twisted moustaches of Yok’s black-lined characters have been staring aimlessly from Melbourne alleyways, zines and gallery walls. They seem to sleepily go about their business like everyone else, either happy or resigned to a life they didn’t choose. Yok currently works from a home studio in Melbourne and has exhibited in Tokyo, New York, Berlin, Singapore, Hong Kong and Taipei. He also edits the independent art periodical King Brown.

TIMBA SMITS (MELBOURNE AUS)
From Melbourne but currently residing in London, Timba Smits is founder and Art Director of Wooden Toy Quarterly – a designer and artist of sorts who definitely likes to keep busy. He was awarded the Desktop 2007 designer of the year, winner of the 2009 Realise Your Dream Awards and was one of the guest speakers at the 2009 Semi Permanent conference.

SUPER EXPRESSO (BARCELONA SPAIN)
Superexpresso is Michele Angelo. He was born in Italy and studied painting, then visual and industrial design. Some years later he moved to work as a graphic designer in Barcelona. He currently works as a freelance designer, still giving life to his weird creatures full of love at night. Michele believes in a hand-crafted approach to design and loves the contrast between modern tools and classic “human” techniques. He likes to experiment with new ways more than following existing trends. This approach can be used in all fields and offers interesting new solutions depending on the project.

THE FREE 2009 GO FONT UR SELF* BOOK – AVAILABLE AT 2010 SHOWS

The complete year of 2009′s GO FONT UR SELF* shows has been archived into a 56 page book showcasing a retrospective of the first three chapters of the GFUS* typography series.

The front and back cover is black foil on 450 GSM Notturno matte black Stock
The sheets are 150 GSM Novatech.

This limited edition book is not for resale, but there will be a chance to take one home from the 2010 GO FONT UR SELF* shows.

There is also a chance to take home a complimentary set of limited edition postcards of 16 of the 44 artworks from GFUS* 2009.

Want to visit the exhibition nearest you? Here are the details:

BRISBANE / Thursday 11th March / Nine Lives – 694 Anne Street, Fortitude Valley, 4000 QLD / RSVP gofonturselfbrisbane@peergroupmedia.com
SYDNEY / Wednesday 17th March / Peer Gallery – 153 Bridge Road, Glebe, 2037 NSW / RSVP gofonturselfsydney@peergroupmedia.com
MELBOURNE / Thursday 1st April / No Vacancy – 47 Jane Bell Lane Melbourne, 3000 VIC / RSVP gofonturselfmelbourne@peergroupmedia.com

There will be drinks and food available, plus Bad Wives DJ’s spinning tunes for Sydney.

For more information, artist profiles and images from past GO FONT UR SELF* exhibitions visit www.gofonturself.com.au <http://www.gofonturself.com.au> .

-ENDS-
For images, artist interviews/Q&As and press contact Hannah Cooper / hannah@peergroupmedia.com / 02 9552 6333 / 0431 985 018